One of the ways of promoting your podcast is to be savvy on social media and adjust your content to various ways said social media site allows you to do so.
A common way of getting the content out there visually is creating an Audiogram, where you combine text and imagery together. You can be limited to timelength, so you need to be selective with the content and make it a ‘hook’ to compel others to be interested.
Here is a sample of what I created for the Champagne Comedy Podcast. Because of limitations for footage, I used screenshots to illustrate the point. I then posted these videos on TikTok, instagram, Twitter, Facebook and YouTube, with the idea of viewing on a mobile phone.
Each video runs for under a minute, which keeps any distractions at bay.